The Team
The PR Consultants at Northern Link PR Sweden


- Jan Fredriksson
- CEO
- E. jan@nlpr.se
- T. +46 70-716 00 68
Jan has over 15 years of industry experience and is the CEO of Northern Link PR Sweden as well as a hands-on PR consultant. Jan has been with Northern Link from the beginning, starting in January 2011, and has since then managed several of the agency's key clients. Jan is a strategist and media relations expert who also enjoys writing and social media. At Northern Link, Jan works with brands serving the energy, telecom, IT, lifestyle, consumer and travel markets, including brands like Facebook, Panasonic, Verizon, Arbor Networks, airberlin and SiteVision. Jan earned a Masters degree in Communication from Murray State University, USA, where he also played tennis for the University team.


- Henrik Aare
- PR consultant
- E. henrik@nlpr.se
- T. +46 70-598 22 82
Henrik is an engaged and results driven consultant with several years of experience in the PR field. Henrik has previously worked in media and PR within the television sector (FilmNet Television, Canal+ and TV8), and at other PR-agencies. At Northern Link, Henrik works with clients such as Panasonic and CM-bolagen. Henrik has a bachelor’s degree in Communications from Flagler College in Florida, where he studied and played tennis on a full scholarship. Henrik is still a great tennis player as well as a tennis teacher.


- Björn Dahlgren
- PR consultant
- E. bjorn@nlpr.se
- T. +46 76-160 37 60
Björn is a super creative consultant and an excellent storyteller. With great experience both in business and consumer-oriented brands, Björn works with clients from home sharing and car leasing to IT-services. He manages clients such as Airbnb, Verizon, Arval, and Basefarm. At the University of Stockholm, Björn earned a bachelor’s degree in advertising and IT, whilst interning at Northern Link PR back in 2012.


- Jenny Widing
- PR consultant
- E. jenny@nlpr.se
- T. +46 70 985 30 20
Jenny is a driven and creative consultant with extensive experience within the communication and PR field. Jenny has nearly 20 years of experience working with corporate communications, media relations, and financial communications (including IPOs) for primarily IT, telecom, renewable energy, power electronics, and e-commerce companies as well as FMCG brands.
Jenny recently joined Northern Link and is currently working with clients such as Okta, PTC, Owl Labs, and Yubo. Jenny has a bachelor’s degree in business administration and marketing from IHM Business School. Jenny is a member of the cycling charity team Team Rynkeby - God Morgon which raises awareness and funding for the Swedish Children Cancer Foundation by riding at least 1200 kilometers to Paris each summer.